Branding • website • ILLUSTRATION
AndAlso Improv is an improvisation collective - led by two of the UK's most experienced improvisers. They run improvisation classes and retreats for individuals as well as doing workshops for corporate clients such as Google, Facebook and the NHS.
Their definition of improvisation is that it is a technique more than it is an art form. At its heart, improv just means doing something without knowing exactly what is going to happen. That means life itself is mostly improvised.
They wanted their brand to be bright and approachable but without the "enforced fun" that can be present with other improv identities.
The abstract pattern that runs throughout their branding is made from cropping of the ampersand from their logo. This enabled me to make unlimited versions of the abstract pattern to create a changing but recognisable identity across different platforms.
