Branding • social • motion
CREATED AT HYPE COLLECTIVE
Co-op created Young Sounds - a competition for student DJs where they could compete to win the opportunity to play a set at the Co-op shop at Reading or Leeds.
A sub brand was created to promote the competition, encourage people to vote for their favourite and announce the winners. We wanted it to have links with the Co-op branding whilst at the same time very clearly having it's own identity and feeling a lot younger and cooler than the store and corporate graphics.
Once the brand was created it was artworked to fit different social assets and some motion graphics were also promote the competition.
